Retail & Distribution: One Stock, Many Sales Channels

Wholesale to boutiques, retail at the counter — the stock numbers need to agree, always.

Distribution businesses often sell the same products two ways: wholesale to smaller retailers, and retail over the counter. When these run on separate systems — or worse, separate spreadsheets — stock counts drift apart fast.

Where it hurts

• Wholesale orders and counter sales don't share the same stock count in real time
• Bulk pricing for wholesale clients is negotiated verbally and applied inconsistently
• Purchase orders to importers aren't linked to what's actually moving off the shelves
• No single source of truth for what's owed to suppliers versus what's owed by clients

What Odoo brings

Technova's Distribution package unifies Sales, Purchase and Stock (with Point of Sale ready to activate for the counter) around one inventory. Whether a case of beverages leaves through a wholesale order or a retail sale, the same stock ledger updates — so your reorder decisions are always based on real numbers, not on two disconnected guesses.